“Comfort” gets misunderstood in golf. Somewhere along the way, it started meaning soft, loose, or casual in a careless way. Like comfort was the…
The Nova Way
Good Golf Style Is Quiet
Loud golf style has always been easy. Big logos. Sharp colours. “Look at me” fits. It works for a moment. It gets attention. And then, almost always,…
Why We Started With Gloves, Not Polos
Building Nova in Public This wasn’t some well thought out plan. A couple of years ago I was just trying to dress better but I was too cheap and…
